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Independent Objective Honest Advice
At Benefits Unlimited, our mission is to provide comprehensive and cost-effective employee benefits solutions to Alberta businesses that help their employees achieve financial security and peace of mind.
We believe in transparency, honesty, and fairness in everything we do. Our commitment to these values is reflected in the way we serve our clients and build long-lasting relationships with them. Our free administration risk and liability check up is second to none!
We are independent, experienced and professional, with a deep understanding of the employee benefits industry. We are dedicated to helping Alberta businesses achieve their goals and succeed.
We help companies create, design and manage group benefit plans that are cost-effective, competitive, and aligned with their business goals.
We are strong believers in choice and flexibility - both for the employer and the employee, creating value for employees, along with cost sustainability.
We work directly with employers and/or their advisors to optimize benefit strategies, with a focus on delivering practical solutions that improve employee retention, control costs, and support a healthy, engaged workforce.
Clients value our straightforward, transparent approach and our ability to solve complex problems with clarity and accountability.
Independent, objective, honest advice - without any pressure or product bias.
Don Forbes, of Benefits Unlimited Consulting, is a Certified Employee Benefits Specialist and is CEBS Compliant, which is a formal recognition of the ongoing, career-long professional development that CEBS graduates maintain to best serve their plan participants, employers and other stakeholders. Licensed in the province of Alberta, he offers products and services from a wide range of providers and insurers. He is not employed by any insurer and does not have any ownership interests in any insurance company. He works on a commission basis when clients appoint him as their Advisor of Record (AoR) and purchase products or services through him or on a fee for service basis, in which clients pay Benefits Unlimited Consulting directly. Don owes clients a duty of care under common law and exercises competence in understanding plan design, suitability, legal implications, and potential impacts for employees and employers. This includes ensuring recommendations are based on accurate and complete information and aligned with client needs. Don is committed to providing independent, objective advice - without any pressure or product bias. Any potential or actual conflict of interest will be disclosed in writing and he will seek informed consent before proceeding with any work or service.
Benefits Unlimited is governed by the principles of integrity, transparency, and client-first service.
With over 30 years experience in benefits industry (management, sales, advising and consulting), we have learned and now specialize in designing and managing cost-effective, high-impact group benefit plans.
Today’s workforce obviously needs more mental health support, financial wellness and flexibility options. Employers need benefit strategies that create and deliver real value without driving up costs.
Challenging to say the least!
Our approach focuses on aligning the benefits strategy with overall business goals, ensuring that your employees receive competitive and cost-effective options.
We work closely with employers and their advisors, utilizing data-driven insights to optimize your benefits offerings.
Our commitment to transparency and straightforward communication sets us apart in the Employee Benefits industry.
We believe that your choice of an advisor should NOT be based solely on pricing.
All benefit advisors can adjust their pricing and typically are paid a similar level of commission and/or fees.
If you are looking for a guideline, just ask your advisor or ask us.
Also, your advisor should deal with many, if not all insurers.
We have decades o
We believe that your choice of an advisor should NOT be based solely on pricing.
All benefit advisors can adjust their pricing and typically are paid a similar level of commission and/or fees.
If you are looking for a guideline, just ask your advisor or ask us.
Also, your advisor should deal with many, if not all insurers.
We have decades of experience advising and consulting in the benefits industry and have worked tirelessly to stay on top of the latest trends and developments, so that we can provide the best possible solutions to our client's problems and educate them to certain problems they may not know even exist.
Your choice of an advisor should be based on their knowledge and specialization in employee benefits.
You can check this by looking at their credentials CEBS, GBA, etc., The CEBS designation is a credential that is recognized for the depth and relevance of critical knowledge achieved by the advisor.
Human resources, benefits managers, adm
Your choice of an advisor should be based on their knowledge and specialization in employee benefits.
You can check this by looking at their credentials CEBS, GBA, etc., The CEBS designation is a credential that is recognized for the depth and relevance of critical knowledge achieved by the advisor.
Human resources, benefits managers, administrators, executives, generalists and even specialists benefit from dealing with sophisticated benefits advisors.
Check their website and other information available on the web, which should indicate that employee benefits and group insurance is their area of specialization.
Why? Many advisors are generalists, handling investments, life or disability insurance. It is vital that employee benefits is the area they specialize in and their primary focus.
As an employer, you need professionals to assist you with benefit decisions by applying their knowledge from day one. Arm yourself with comprehensive knowledge that leads to better engagement within your organization.
You should feel comfortable with your choice of an advisor and that they are trustworthy and are benefit specialists.
A benefits advisor or specialist should be able to answer the 3 following questions without going to others for answers or saying they'll get back to you. If they don’t understand the questions or can’t answer them, feel f
You should feel comfortable with your choice of an advisor and that they are trustworthy and are benefit specialists.
A benefits advisor or specialist should be able to answer the 3 following questions without going to others for answers or saying they'll get back to you. If they don’t understand the questions or can’t answer them, feel free to contact us for the correct answers.
These questions will help employers distinguish between a “plan seller” and a true advisor/partner who adds strategic value.
Not every insurer can be the best in every line of benefit at all times. What if you could design a plan that used a variety of the best in class insurers for each and every line of benefit and still keep the administration of the plan user friendly?
At Benefits Unlimited, we can build the best in class benefits program for your organization and then have the plan administration looked after for you, all on one platform, keeping it simple and effective for any plan in Alberta.
Don has over 30 years of experience in the industry and knowledge of each insurer and administration platform. He can leverage that knowledge and wisdom to help clients make the best decision for their employee benefits.
Feel free to ask anything! We are here to serve!
Mon | By Appointment | |
Tue | By Appointment | |
Wed | By Appointment | |
Thu | By Appointment | |
Fri | By Appointment | |
Sat | By Appointment | |
Sun | Closed |
Check us out and drop us a line if you need help or have any questions!
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